I think this is somehow connected to Internet markting…. along the lines of delighting the customer, and making sure that every part of one’s website / offering / product / service is “gleaming”.
For example, if certain industries were only 99.99% good enough, consider the following:
*One hour of unsafe drinking water per month
*One aeroplane a week lands unsafely at an Australian airport.
*540 pieces of mail would be lost per hour.
*1,300 cheques would be deducted from the wrong accounts each hour.
*12 parts are missing from every new Holden. (Australia’s own car, supposedly)
NOW TAKE NOTE OF THIS LAST ONE.
*Your heart fails to beat 32,000 times each year.
Makes you think, doesn’t it???
My best to you – James