Are you like me when you decide which articles you're going to read online? I scan down the screen quickly and then choose. Or Not. You see, no matter how good the content of an article, if the title isn't working hard to get my attention, I just won't read it. And I suspect you are the same.

So here are five tips on generating the best possible title for your article.

First – "How To". Now, don't groan. I know that this isn't new. But there is absolutely no doubt at all that How To articles are enormously popular. I know, because I check my article stats so I can tell exactly which of my articles get viewed, and which do not. "How To Find The Perfect Retirement Home For Your Mom" – did you notice something? Not only was it a "How To" title, but I also placed a benefit in the title. Or, "How To Win The State Lottery – Without Losing Your Shirt" is another example.

But wait – did you know that there's a hidden "How To" article title. And this is it. You use numbers as part of your title. In other words, "15 Ways To Find Vital Information About Your Credit Rating" or "32 Suggestions To Make Your Date A Sizzling Success". You see?

Second – Use alliteration. Take another look at that last headline: "32 Suggestions To Make Your Date A Sizzling Success". You can't miss the similar sounding words, can you? We remember lines with similar sounding phrases. Here's another example: "29 Success Secrets For the New Secretary".

Third – Subtitles. Yep – learn from TV and foreign films. In other words, complete your main title with a subtitle, for example: "How To Sell Successfully Using The Telephone – Tips and techniques that really work." Or, "Your Perfect Mind – How to manifest your abundant future."

Fourth – Develop a brand. What I mean is this. If you have an idea for a series of articles that develop a particular idea, why not create a "brand" which will help increase your article titles' memorability and recognition. A good example of this in the bricks-and-mortar world would be the Dummies series of how-to books.

For example, if you have a series of articles that explain to readers how to do different things efficiently, you could create a series of "Super Quick Guide" titles.

Finally, use your reader! This is an incredibly powerful article title technique because it tell the potential reader exactly who the article is aimed at. So "The Dog Lover's Guide to…" or "The Busy Cook's BBQ Tips" or "The Music Lovers Guide To Online Opera" all filter the reader so that they are pre-qualified.

So you see, with a little thought you can make certain that your article title does not let you down. If you get it right, you can really improve your click through rate.

My best to you.

You've heard of the seven deadly sins, haven't you? C'mon – I'll give you a hint – greed, adultery, lust. Ah, you remember now? OK, well, they're called deadly because they're considered dead serious. And there are seven deadly sins that web marketers make which are deadly because if you make then, you're in dead trouble. Here they are.

Sin 1: Failing To Understand Your Customer. I've seen too many casualties. Disappointment. Broken dreams. Back to the day job. And the reason? The web entrepreneur never took the time to really work out who he was selling to, or who his product was for. It sounds so obvious, but that sin is commited every day.

Sin 2: Selling Products Not Solutions. Closely allied to the previous sin above. I still come across web pages that stress features without selling the benefits. Why? What's going on? This isn't business school stuff, you know.

Sin 3: Not Being Personally Accountable. Also known as passing the buck. I experienced this a year back with someone's new product launch. It was fiasco. There had clearly been minimal, or no, pre-launch testing. It didn't do the job. But was there any explanation? Oh no. We got belligerent emails along the lines that Microsoft products needed patches etc etc. The hot shot whose photograph was all over the sales pages hid behind some unfortunate mis-called customer care noodle.

Sin 4: Selling, Not Helping. You've got to position yourself as a resource, not a mindless cannon firing sales shells into our customers back yard. I'm sick and tired of the yammer-yammer emails that come day in, day out, with subject lines like "You have received a payment. Check you account." Baloney. Delete.

Sin 5: Wasting Your Customer's Time. Be very clear who your products is for. If you don't, you're going to have endless refund requests, reversals from PayPal, frozen accounts and bad mouthing all over the forums. It just isn't worth it.

Sin 6: Being Inaccessible When Needed. Make certain that you get back to customers quickly if there's a problem. Don't give them the run around. Believe in customer care. Take it seriously.

Sin 7: You Talk Too Much. The sales page. On and on and on. I'm not talking length, necessarily, I'm talking content: hype, fluff, hyperbole. Just say what it does, how it's going to help, and what it's going to cost. OK, you can expand a tad on those three topics, but that's it. No fake testimonials. No false promises.

It's common sense, really, isn't it?

My best to you.

I've done it. You've done it. Everyone's done it. Uh? Started a project and then given up. There are hundreds of examples I can point to – language courses? I must have three sets of Italian courses around the apartment. Unfinished novels? More scripts than Shakespeare in different word processors. And when it comes to my web business? Not a month went by when I started that I didn't embark on some new, riches-to-zillions venture.

So what's going on? Why do we always start projects, full of enthusiasm, and then give up and abandon it?

Everything changed for me when I understood the four levels of learning and applied it to my web business.

Level 1 Learning: This is when you're excited and full of enthusiasm – "I'm going to make millions on the web!" I'm at Level when when I realise that something might, just might, be possible for me. I don't know if I can do it, but the possibility is there, and it really excites me. There's that tingle factor: "Wow – an internet marketing business. Bring it on!"

Level 2 learning: Level 2 is what actually happens! This is when you fall off your bike, so to speak. This is where you realise that there is a gap between what you want to do, and what you actually achieve. Although you could imagine yourself riding your bike like your elder siblings, the reality is very different. And falling off hurts!

And your web business? Well, the first week was great. Well. Almost great. But, somehow, the commitment evaporated. Photoshop turned out to be far more complex than you thought. Let's leave HTML to the geeks.

But wait – Level 2 learning is a really important experience. Nearly all our start/stop experiences can be linked to this. Because it's at this stage of learning that we learned an incredibly important lesson.

We learned this. We learned to give up.

That's right. Giving up is not something that just happens. Giving up is something we al learn to do.

But, of course, in web marketing we don't give up. Oh now. We say, "The market isn't ready for this" or "I made a commercial decision." Oh yeah?

Level 3 learning. But we don't always give up. We did learn to ride the bike. Level 3 is when "things come together". Your auto pulls away from the curb without embarrassing jolts. The cake comes out of the oven looking like a cake should look. Your web page looks almost professional!

You still have to think hard about what you're doing though. Article writing is a chore. There's no fluidity.

It's time to find out about

Level 4 learning: This is when being takes over from doing. It's a level of mastery because you have chosen to stick with it.

So marketing success won't just happen with a click of the fingers. Nor will your PayPal account be dollar rich just by "thinking" about it. But all you need to do is to start – and not give up when you start wobbling. Start finishing instead.

Now and again I post articles that are not directly related to internet marketing. Here is one of mine published by Ezine Articles. It's important and – think about it – maybe it DOES have to do with making money online……

Have you seen pictures of amazing vaults that require three keys to unlock them? Well, our inner self is like one of those vaults, holding incredible riches and potential. But you need three keys to unlock them. Here they are:

First:  A Belief In Acting With Integrity

There is a Zen proverb, “When you walk, walk. When you sit, sit. Whatever you do, don’t wobble.” Integrity is like that. When you speak with integrity, you won’t lie, you won’t prevaricate, you won’t say one thing and mean another. If you say “X” the person listening wi; know deep down that “X” will happen.

Integrity isn’t something that you’re born with, or not. Integrity is something we have to learn, and decide to use everyday of our lives. Abraham Lincoln said, “Whatever you are, be a good one.” Whatever you do, wherever you are, you integrity will attract the best in others, and will bring out the best in you. Integrity works to allow you to lead a life that makes a difference, and that is a gift to others.

Two: A Belief In Loving Tenderly

In the end, this is probably the only thing that matters. There are miles of bookshelves about love, but probably every one of know from day to day when we love, and when we don’t. Does it happen naturally? Not really. We have to renew each day in love, and keep on doing it. Does it get easier? Maybe. But we can choose every day to make our lives a place where love goes to work.

When we love tenderly, we learn to understand other people’s situation when the let us down; when they say hurtful words, when they no longer seem to share the values that matter to us.

When we love tenderly, we learn to let go of cherished opinions so as to open ourselves ot other possibilities that may, at first, seem alien to us.

When we love tenderly, we don’t cling to certainties and fixed positions. We allow a measure of humility to influence our self-perception. Maybe – just maybe –we aren’t right all the time!

Three: A Belief In Personal Transformation

Ghandi said that individuals needed to become the change they wanted to see in the world. So often we expect others to change, and are slower toaccept that probably our need to chance is greater!

We all know that at a physical level our bodies are continually changing; cells divide and multiply, tissue breaks down and renews, and every seven years out entire body is different to that which was before. The challenge is for our mental and spiritual faculties to keep up!

We need to nurture our belief in personal transformation with supportive practices. Read books that develop you self-awareness; listen to CDs and downloads; take part in seminars that offer genuine insight; bookmark web pages that are helpful.

Become extremely tolerant and forgiving of others, and remain true to your own values and standards.

The fact is, you can live your future now. At any one moment you can choose to fully live your life now, not live a half life dominated by the past, or a half-life waiting in life’s bus station for a coach that’s been cancelled!

You really do have the vision, resources, talent and wisdom to live the life you love.

Why wait any longer?

My best to you.

I bet my Grandma was like your grandma. Kind, forgiving, empowering, ready with cookies after school and the candy bar hidden in your bag when you went home. And best of all? That wisdom distilled into bite sized chunks. “Nobody owes you a living” or “Carrots stop you going blind” or “Waste not, want to” and so on.

Right or wrong, there’s sense in those pithy, brief nuggets.

And in a couple of weeks, I’m going to be a Grandma. Er, no, wait – Grandpop. And then it’ll be my turn, in time, to be a nugget bearer. But maybe mine – and yours – will need be relevant to the Internet age that my grandchildren will grow into with increasing ease and familiarity. Which set me thinking.

So here are 28 web marketing proverbs that are worth pondering.

1.    A man is known by the company he keeps (Check your RSS feeds really deliver value)

2.    A back up a day keeps disaster away.

3.    Actions speak louder than words (So get on with it)

4.    A fool and his money are easily separated (by the latest craze)

5.    Any publicity is good publicity (so long as it isn’t about your crappy site) (I don’t think Grandma would speak like that though)

6.    The best is the enemy of the good. (Learn to ive with slight imperfection.

7.    Don’t even think of giving up.

8.    Fail to plan, plan to fail.

9.    Bad news travels fast (Watch those refunds)

10.Great minds think alike (Don’t try to reinvent the wheel)

11.He who hesitates is lost (Get on with it)

12.Honesty is the best policy (Don’t hype your product – see No.9)

13.If at first you don't succeed try, try and try again (See No.8)

14.If you pay peanuts, you get monkeys (Think of all those cheap PLRs you bought)

15.It takes all sorts to make a world (there’s a niche out there waiting for you)

16.It's no use crying over spilt milk (Face it – the product stinks)

17.Let well alone (If it ain’t broke…..)

18.Many hands make light work (If you can, outsource)

19.Marry in haste, repent at leisure (If that JV is too good to be true, it probably is)

20.More haste, less speed (We’ve all been there)

21.Never judge a book by its cover (Unless it’s your own eBook)

22.Practice makes perfect (So rinse and repeat)

23.Prevention is better than cure (Your anti-virus is up to date then?)

24.Rome wasn't built in a day (You’re allowed a bit longer)

25.The best things in life are free (It’s amazing how much good stuff is out there)

26.The cobbler always wears the worst shoes (Is your blog up to date?)

27.The grass is always greener on the other side of the fence (So don’t rush out to buy that latest gizmo/software/money making system)

28.The more the merrier (Ever heard of mini-sites?)

Hi,

If I say "P L R" to you, are you immediately wired in? Yep, I'm
talking about Private Label Rights.

Well, I was talking to Anthony Tilley a few days ago (a savvy
internet marketeer) and he told me he had just written a 39 page
ebook on creating and making money with PLR products.

I've had a quick look and rate it.

If you are up to speed with this information (details below) then
you don't need to read any further.

But if you ARE interested, Anthony's allowed me to share  the link HERE:

http://plrnirvana.com/plrincome/plisdlandg.html

There is no opt-in, but the product is for your information only, and I'm not sure how long

the link will be up for.

** There are no resale rights**

Anyhow – I just think that this could be of value to someone.

My best to you – James

Some of the contents include

An introduction to PLR
Cashing in with PLR Ebooks
Cashing in with PLR Software
Creating your own PLR products – step by step
-Step 1 Pick your topic and angle
-Step 2 Create your private label digital product
-Step 3 Architect your PLR terms and conditions
-Step 4 Write your sales letter
-Step 5 Get a domain and web hosting
-Step 6 Get a credit card payment processor

Step by step plan for marketing PLR
-Marketing PLR with multimedia – CD/DVD/MP3s
-Follow up email & responders
-The power of social networking
-Upsells in a nutshell
-Show me how!
-Work your sales letter to reflect the shorter version & create an
upsell sales letter
-Launch those sales with viral marketing
-Submit to article directories
-PLR content rewrites
-Change the e-cover of your e-book to create new product and no
competition
-Monetize your PLR content by selling products and implementing
google adsense
-FLIP your re-written PLR content (and add affiliate and resell
rights)