One internet marketing challenge that lots of people face daily is how to find a profitable niche?
Everyone says that niche building is THE way to make money online, but where do you start? To achieve the best results, what exactly must you do?
So here are 5 non-nonsense, proven strategies for finding your internet market niche that I have practiced and find highly effective.
1. Move away from the internet marketing niche!
I know, it is completely counter intuitive: "You're crazy – internet marketing is where the gold is!". Just why is this important? Simply this – type "internet marketing" into Google and check out the number of pages devoted to online business building, online marketing and all the variants.
Done that?
Exactly. There are millions and millions and millions of them. To be brutal, if you are starting out, you just don't stand a chance of success in this arena unless you have a really new take. If not, it will be a hard field to plough, with very little hope of return.
So what happens if you follow this tip? You will feel paralysed, at first, because you will feel that there is nothing left to go for. Let me give you an example – when I started my online marketing business, I focused on – you've guessed – online marketing. I wrote info products, I generated blogs and web pages, I contributed to forums and – I got nowhere. Sure, I made one or two sales but they nowhere near covered the time and cost that I and invested.
2. But then someone told me to drop that, and find a niche that was far less competitive.. That's very important because when there is less competition you have a far greater chance of success. And also because when you identify a niche that carries a real need, you KNOW that the market is there.
3. So, how do I find a niche? Simple – go to your junk email folder. The principal reason behind this is that junk email is an evil of our times; it overloads the web, it takes up bandwidth and saps resources.
But junk mail is also a real indicator of what people are interested in. It's also a very good idea because you are not having to do any research – others are doing it for you. Check out your junk mail folder and you will find niche after niche after niche: arthritis, depression, how to chose a RV, how to lose weight, how to run a guesthouse, how to breed chickens, and on and on.
4. Learn from these guys. Don't think for one moment that I am endorsing junk mail in any shape or form, but if you are really stuck for niche ideas, take a look at the trash folder.
And just why is this a good idea? Because you are looking at niches that are "hot" – and I am not taking about the dubious medical emails. I've just glanced at what my mail software filtered for me. "Top Loans", "Cholesterol", "Cell phones", "Bad credit", "Language learning" – the niches are endless.
You don't need to spent time or money on niche research software or endless internet searches.
Is there another reason? Yes – look carefully at the sales copy. Most people admit that writing sales copy is one thing they find hardest to do. But there is sale copy gold in unwanted emails. Don't copy or plagiarise (it's unlikely you will want to do that!) but notice how the benefits of a product or service is stressed and highlighted. Notice the way that the reader's emotions are hooked. You will learn how to write pitch perfect copy..
5. Make a pledge to dominate your niche. And just why is this important? Because once you are seen as an expert, you will be seen to be speaking with authority. Your articles and blogs will carry weight. You emails will be read with interest. And – most important of all – your product or service will be bought!
So, look, give this a try. The online business sector is expanding exponentially – you deserve to be part of it.
My best to you.
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